Being Good in Business is The Most Fascinating Kind of Art : Andy Warhol
We help small business owners struggling with growth, marketing and operations - transform their operation into fine-tuned growth machines.
Hi Everyone! My name is Rachida, and I’m the Founder of Elucid Consulting. I’m excited to launch our blog page and share a little about my journey here - as well as - what drives my passion for working with small business owners . Being born into a family of serial entrepreneurs made running businesses the backdrop to my young life.
As a child, I watched my father, freshly immigrated to the United States, build countless successful businesses. My summers were spent visiting my grandfather’s businesses back in his home country, Morocco.
But my own journey into entrepreneurship wouldn’t come until much later…
In 2004 I graduated with a degree in print journalism, having no idea the newspaper industry was dying with the boom of the Internet. This taught me how to pivot very early on in my career.
For the next 15 years, I used my writing and leadership skills to pursue a successful career in Marketing. I grew up professionally in the midst of the digital marketing age, applying my skills in both nonprofit & for-profit sectors - working with everything from publicly traded companies to small mom and pop businesses.
The last several years of my career landed me in the financial industry, marketing and selling technology, software & payment systems to small & midsize businesses.
The breadth of this experience has given me incredible perspective into the mechanics of business both from an organizational & growth perspective.
I love finding small business owners who need help with growth, marketing and operations and transforming their businesses into fine-tuned machines… and I happen to be pretty good at it.
It’s my superpower.
At Elucid, we can help businesses with all kinds of challenges, but our main services fall under 3 main categories:
We Grow Businesses - Our growth work includes quarterly goals, benchmarks and strategies to generate consistent growth. We pinpoint each businesses formula for success in marketing & sales, fine tune and execute.
We Simplify Processes - We pull you out of the weeds and conduct a full operations analysis, create actionable tasks for streamlining operations and help you find resources every step of the way.
We Help Business Owners Get Ahead - Funding, Marketing, Hiring, Technology, Networking, Paperwork… The day to day list is too long. We help you organize, delegate and clear up the noise so you can get ahead in business.
What Drives My Work & Success
When I’m not growing businesses, I’m a very happy wife to my husband Michael, full-time Mommy to the best daughter in the world and a proud, active member of my community in beautiful Cranford, NJ.